A New Cup of Joe. The allure of café mocha captured my palate on the coast of Santa Barbara. A few short years (and many mochas!) later, I changed my lifestyle to focus on improved health and vitality which led me to seek healthier drink options. This simple quest quickly became a passion to create a better ‘cup of Joe’, nuJo. My life’s journey planted me in the heart of Tennessee and this is where nuJo is made in small batches as a hand-crafted labor of love. It smells heavenly with a roasted, full flavor complemented by a host of benefits.