our story

health-inspired

When I changed my lifestyle to focus on improved health, there wasn’t a convenient, healthy option with all the taste I craved.  A simple quest quickly became my passion, to create a better "cup of Joe," nuJo.

flavor-focused

My life’s journey planted me in the heart of Tennessee and this is where nuJo is made in small batches as a hand-crafted labor of love. It smells heavenly with a roasted, full flavor complemented by a host of benefits.

purpose-driven

The same year I committed to make nuJo a reality, we were blessed to experience the joy of adoption as we welcomed Tuck into our family. This event opened my eyes to the blessings of the foster care system. nuJo has allowed me to partner with a nonprofit organization that is creating real change in the lives of so many children. A portion of the proceeds from the sale of nuJo goes directly to National Angels. they lend support to families within the Foster Care system across the United States. Learn more about this amazing organization here.